Advertisements[ edit ] The ads play on perceived weaknesses of non-Mac personal computersespecially those running Microsoft Windowsof which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS such as immunity to circulating viruses and spyware targeted at Windows. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand.
Advertisements[ edit ] The ads play on perceived weaknesses of non-Mac personal computersespecially those running Microsoft Windowsof which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS such as immunity to circulating viruses and spyware targeted at Windows.
Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads. The advertisements are presented below in alphabetical order, not chronological order.
North American campaign[ edit ] The following is an alphabetical list of the ads that appeared in the campaign shown in the United States, Canada,  Australia and New Zealand. The Macbook pictured at the end demonstrates a harmless cord disconnection.
Suddenly, angel and devil versions of PC appear behind him. In the end, PC says the book is good and then turns around, feeling the air where the angel and devil versions of himself were.
Mac decides to contribute by buying a cupcake, but as soon as he takes a bite, PC asks him to pay ten million dollars for it. PC defensively asks what Mac means by "better," only to sheepishly claim a different definition when Mac tells him. Better Results—PC and Mac discuss making home movies and show each other their efforts.
PC states that his movie is a "work-in-progress.
Mac asks PC if he is going to live in the suit for the rest of his life, but PC cannot hear him because he is too protected by his virus-proof mask, and takes it off.
PC then shrieks and struggles to place it on again. The announcer admits his brother-in-law recently purchased a Mac and loves it. On the last flashback, PC says, "Trust me.
On May 2nd Apple Launched their first Get- A Mac (GAM) commercial. This campaign was created the advertising agency TBWA/Chiat/Day. In the first year the campaign produced 19 ads. After 4 years the campaign included 66 advertisements trying to convince the public to ‘Get- A- Mac’. These MacDailyNews reports that Apple has started a print campaign that complements the recent Get a Mac television ads. A detachable insert in the September 8th issue of Entertainment Weekly contains a. Explore the world of Mac. Check out the MacBook Pro, iMac Pro, MacBook, iMac, and more. Visit the Apple site to learn, buy, and get support.
Computer Cart—PC and three other men in suits are on a computer cart. DLLand that the others suffer from similar errors.
The counselor suggests that they come twice a week. PC then has a short montage of endless automated customer-support messages, never reaching a real person, much to his disappointment.
PC then says that his source of help is "the same" as a Mac Genius. Flashback—Mac asks PC if he would like to see the website and home movie that he made. This prompts PC to remember a time when both he and Mac were children: Returning from the flashback, PC does the same thing.
PC tests the Genius, starting with math questions, which culminates in asking her, on a scale of one to ten, how much does he loathe Mac, to which she answers "Eleven. Goodwill—Mac and PC agree to put aside their differences because of the Christmas season. Although PC momentarily slips and states that Mac wastes his time with frivolous pursuits like home movies and blogs, the two agree to, as Mac says, "Pull it into hug harbor," and they wish each other a good holiday.
They all wish the Vista problems will go away sooner and a lot easier. One of them says pleasingly that he has been error-free for a week, but he starts to repeat himself uncontrollably, discouraging the others.
Mac replies that the rest of iLife works just as well and comes on every Mac. PC defensively responds by listing the cool apps that he comes with, but he can only identify a calculator and a clock.
PC demonstrates by floating in the air, building a snowman in fast motion, and asking a hopping bunny where he is going. Legal Copy—Every time PC says something positive about himself, the legal copy that appears on the screen bottom increases.
Meant for Work—PC, looking haggard and covered in stickers, complains about the children who use him and their activities, such as making movies and bloggingwhich are wearing him out.
He also says he cries himself to sleep mode every night, complaining that, unlike Mac, he is meant more for office work.
PC is then alerted because his user wants to listen to some emo music and, with a loud groan, trudges off, showing an Anarchy sticker on his back. He explains how the print said, "The fastest Windows Vista notebook we tested this year is a Mac.
However, he instead impersonates Mac, saying that PCs are faster.Mac for Business. Get the power to take your business to the next level. Learn about Mac in business; Shop for your business; Apple Footer * Trade-in values will vary based on the condition, year, and configuration of your trade-in device.
You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. In , Adweek declared "Get a Mac" to be the best advertising campaign of the first decade of the new century.
Below are all 66 TV spots (plus the long version of 's "Sad Song") that aired. As Apple fans, we've loved Apple's "Get a Mac" ad campaign. With Justin Long as the cool, laid-back Mac and John Hodgman starring as the stodgy, uptight PC, the ads have managed to make us laugh.
In commemoration of the year anniversary of Apple’s iconic “Get a Mac” ad campaign, some of the principals are discussing what it was like to work with Apple co-founder Steve Jobs as he worked to get the perfect ad to take on Microsoft.
Get-A-Mac Campaign Analysis By Kelton Rhoads, PhD • Jan 10 Introduction Apple’s Get-A-Mac (GAM) campaign, created by Apple’s longtime ad agency and Mac leaves to get help. The new campaign featured real-life converts to Mac who lauded the ease and simplicity of . Apple Inc.
“ Get a Mac ” Named the Most Successful Marketing Campaign of WPP is the Top Winning Holding Company at the 39 TH Annual Effie Awards, Landing the Most Trophies for Ideas That Work.