Creative thinking — that is, dreaming up new and unique ways of doing things — is obviously a part of that process. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share and competitive leadership, according to the report. Business News Daily spoke with business leaders about the role of creativity in company performance and how to best foster a creative work environment.
These organizations don't copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves.
They tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.
Would you like to be one of those organizations? In fact, all companies can be more creative and innovative no matter what their expertise, product, or service.
When you apply creativity and innovation to everything aspect of your business, you are able to stay ahead of a changing marketplace and the competition.
Creativity is a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services.
But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas.
In other words, there really is a process.
Nov 06, · Find new ideas and classic advice for global leaders from the world's best business and management experts. Nina Walia via flickr Innovation is a buzzword businesspeople can't live without, but over the years, its meaning has gotten lost in the abyss of business jargon.. We've compiled 27 great quotes. Mar 13, · Even the most creative of business minds hit a wall at one point or another. The creative juices stop flowing, and it all just comes to a head.
To help you master that process, you first must understand three important levels of creativity, which are discovery, invention, and creation.
The lower level of creativity is discovery. Just as the name implies, it's when you become aware of or stumble upon something--discover it.
For example, there is art called "discovered art. If you have ever purchased a piece of natural stone or wood art, that art was discovered art. Many inventions start with a discovery. A higher level of creativity is invention. For example, Alexander Graham Bell invented the telephone.
But you have to ask yourself, "Would the telephone have been invented without Bell? Eventually the telephone would have been invented because the science was there.
It might have taken longer, but it would have happened. So while invention is higher than discovery, it's something that is going to happen.
If you don't invent it, someone else will. Creation is the highest level of creativity. For example, the stage play Othello is genuinely a creation. Elizabethan drama would have gone on without Shakespeare, but no one else would have written Othello. Similarly, there are things that only your organization can create!
The key is tapping in to what those things are. Here's an example of how this could play out in your company. While at a conference you might discover a tool, a technology, or a process that you didn't know before. You purchase the tool for your staff, and that discovery helps everyone work better.
After some time, that discovery may also spur an innovative idea of how to apply the discovery. You may then use that innovative idea as an inspiration that yields something never seen before, something created by your company that helps you and your customers. That's how the three levels of creativity can work together.
Realize that creativity and innovation are different. Creativity refers to generating new and novel ideas.
Innovation refers to the application of an idea and, in many cases, is a collaborative enterprise. So in other words, innovation is applied creativity.Creativity plays an important role in all business. Here, Northeastern D’Amore-McKim Professor Tucker Marion discusses 5 great tips that you can use to foster creativity within your organization in order to bolster innovation and create an environment conducive to creative thinking.
Lessons from and for the creative professions of art, science, design, and engineering: how to live in and with the Plenitude, that dense, knotted ecology of human-made stuff . Creativity is essential in fields like marketing and design, but a little bit of unconventional thinking can go a long way in just about every aspect of business.
Creativity and Innovation for Business Create an Innovative Corporate Culture Using Creative Thinking, Design Thinking & Problem Solving for the Workplace ( ratings). Participants on the UCD Professional Diploma in Creativity, Innovation and Leadership will learn by doing from an international, cross-disciplinary team of entrepreneurs, ‘intrapreneurs’ and academics at the O’Brien Centre for Science, a world-class learning facility in University College Dublin.
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