One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach. At my company, we are so specific with whom we target that we even identify our prospect by the books they are reading, the movies they are watching, and the industry experts they are a fan of. We guide our clients on how to significantly expand their reach to those that best match their customer profile.
Mass-market your idea with help from a public relations and marketing professional in this free video clip. Video Transcript My name's Heddi.
I'm the big cheese founder of Travel Gift Card, mytab. Today we're going to talk about how to basically mass market advertise your company. You can do these through multiple different ways, including online and offline.
So I'm going to show you a few different examples of what you can do and how you can do this. It's so simple that even she can do it, but don't tell her. I'm doing this very simple, we're going to go back to the basics, Word document.
Very very very easy to be able to promote yourself on there. It's free for the basic status update, it's free to be able to promote yourself out. Keep doing it, keep consistent with it.
Huge corporations do it. Get rid of your ego and follow suit. You then have direct potential customers. Promote daily, don't be lazy. I just made that up actually, it works. Trade media, business to business is your market, only then mass market to them, to every single organization company, conference, event, exhibition, and magazine you can think of.
The same thing basically comes down at Google ad words. It's through keyword aggregation, you are paying for advertising by keyword generation.
Like My Tab is a travel gift card, we will have people then writing about honeymoon registers, et cetera. We will be then targeting those customers through advertising.
The big, big, big one, mass market. It costs an absolute fortune to do it but do it. Flyers, direct mail, bus signage and billboards, this gets you blasted out but can be expensive. But try the free ones first because sometimes the best things in life are free.
So when you're talking about advertising and you're talking about hey, I'm going to do social media. I mean we're a smaller company at the moment now but you look at this video and or you look at me, in about what two years time, huge corporation.
We hopefully will not need, she's so bored, we hopefully will not need to be able to do mass advertising because ours is going to be based on viral traction.
Other companies really heavily do need to promote their own company. That might be coming down, billboard, signage, digital billboards, are the one like you see on the sides of buses.In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company.
Michael shares . Mass Media Outdoor Advertising is a full service outdoor advertising agency and large format production expert. We execute campaigns that create results, big or small. Let us help you maximize your advertising dollars! The Media and Entertainment Outlook highlights industry trends and makes predictions on future digital developments that may drive growth for the media and entertainment industry—or derail it.
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Small Business Development Centers and Women's Business Centers that provide additional business counseling and training. Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.
Trade media, business to business is your market, only then mass market to them, to every single organization company, conference, event, exhibition, and magazine you can think of.